NGRC provides companies with critical grassroots support to influence public perception, shape media opinion, and change state and federal laws.

The result is to transform critical corporate issues from “special-interests” to compelling public interests. 

NGRC helps clients meet a broad range of public relations goals.

In the 1990s, NGRC was retained by the US Soccer Federation to “make soccer a preeminent sport in the US,” by the nation’s steel-using manufacturers to liberalize steel trade, and by numerous corporations that sought innovative strategies to meet their public relations goals.

NGRC also developed public relations strategies for the US sugar industry, and developed NOPCAS, an organization supported by the National Urban League and African American leaders across the nation to address the growing tragedy of suicide in minority communities.

NGRC recently helped generic pharmaceutical manufacturers change state and federal laws that govern pharmaceutical competition, and develop state-based cost-containment strategies for insurers and employers that increased national generic drug utilization by more than 25 percent.

Today, NGRC is the most effective grassroots firm in the nation.

NGRC also helped an international defense company win a multi-billion dollar US defense contract, helped 20,000 independent pharmacies improve federal pharmacy laws, and helped the world’s leading technology companies promote an industry code of conduct around the world.

Now in its third decade, NGRC provides a unique and powerful brand of full-service public relations assistance to Fortune 500 companies, industry associations, and national non-profit organizations.

Media Relations

NGRC manages all aspects of corporate media programs, from drafting statements and producing video, radio and on-line releases, to briefing editorial boards and developing national news conferences.

NGRC also integrates web-based technologies and other “new media” into its campaigns to build national awareness of issues and develop momentum behind movements.

NGRC maintains working relationships with editors and reporters at major media outlets across the nation.

The firm also maintains a proprietary database of thousands of reporters in every market, which is integrated with leading on-line subscription services.

Experience