NGRC provides companies with critical grassroots support to influence public perception, shape media opinion, and change state and federal laws.

The result is to transform critical corporate issues from “special-interests” to compelling public interests. 

NGRC’s grassroots strategies have been adopted as a marketing tool by many of the nation's best-known companies.

Chrysler retained NGRC in the 1990's to develop consumer demand for the new minivan concept, and Wal-Mart retained NGC for four years during the company's rise to become the world's largest retailer.

SAM's Club also used NGRC's marketing strategies to recruit over 5 million small business members and become the nation's largest warehouse retailer.

In addition, generic pharmaceutical manufacturers used NGRC strategies to increase demand for their products from 42 percent of U.S. prescriptions in 1997, to 62% of all prescriptions filled today.

Today, NGC is providing leading companies with innovative consumer-driven strategies to expand their markets and drive growth. 

NGRC provides a full-range of marketing services, including research, graphic design, audiovisual and web-based development, and consumer outreach.

Our Approach

NGRC helps companies develop, implement, and measure all aspects of their marketing programs:

•Assessment—NGRC coordinates market research to identify new opportunities. NGRC also helps companies assess their capabilities to move into new markets, and the external elements—including competitor actions, cultural trends, and regulatory and legal frameworks—that may impact critical marketing decisions.

•Segmentation—NGRC helps companies segment target markets to improve the efficiency and effectiveness of their marketing campaigns. NGRC helps with market research, polling and surveys, focus groups, and other market testing tools.

•Execution and Measurement—NGRC provides hands-on assistance with the execution of marketing initiatives, and develops measurement tools to ensure timely feedback that can improve the marketing strategy.

Experience . . .