Today, NGRC provides a full range of public relations services in Washington, DC and across the nation.

NGRC began in 1985 as a new kind of public relations firm, using grassroots strategies to build powerful movements for social and cultural change. 

NGRC gained national prominence in the 1980s when it guided a small group of "kitchen table" activists to form Mothers Against Drunk Driving (MADD).  Since then, many of the nation’s leading companies have used NGRC strategies to expand markets, influence trends, and shape public policy.

In the 1980s, NGRC was retained by Chrysler to build support for its new “minivan” concept, and to influence auto safety standards in Washington.

In the 1990s, NGRC was retained by the US Soccer Federation to “make soccer a preeminent sport in the US,” and by Wal-Mart Stores to direct its marketing and public relations programs during its rise to become the world’s largest retailer.

Today, NGRC is the most effective grassroots firm in the nation.

Since 2000, NGRC has been retained by dozens of companies and industries, including the US sugar industry to address market erosion to sugar substitutes, the nation’s steel-using manufacturers to liberalize steel trade, and generic drug manufacturers to change state and federal laws.

NGRC has also established several national industry organizations, including the Association of Community Pharmacists, the Coalition for Auto Repair Equality, the Generic Pharmaceutical Association, and the US Soccer Foundation. 

Today, NGRC is managing an international campaign to promote an industry-wide code of conduct for the world’s leading electronic and information technology companies (Acer, Apple, Cisco, HP, IBM, Intel, Lenovo, Microsoft, Philips, Samsung, Sanyo, Sony, Sun, and others).

NGRC campaigns have been cited by the media, including the Wall Street Journal and Washington Post, as the driving force for congressional action on critical legislation year after year.  They have also led to significant market growth for dozens of global companies.

NGRC combines deep political and communications experience with innovative marketing and organizing practices that result in genuine grassroots movements.

The result is a powerful convergence of consumer, media, and political influence that can shift the balance in even the most difficult marketing and public policy campaigns.

About NGRC

Experience . . .